An effective banner design can make
the difference between an unsuccessful
and successful banner ad campaign. At
DiscountDesigning, we have found that
the following banner design tips can
increase click rates and resulting sales.
We hope these tips will help you.
Professional
Banner Design:
A quick-to-download banner animation can greatly increase your Click Rate. Animation must be used very carefully since the purpose of the animation is to attract customers, not to irritate them.
The animation should be subtle enough to attract attention but should not be so ostentatious as to interfere or clash with the design of the web page you are advertising on.
An animation that loops endlessly tends to irritate visitors. Have the animation loop 7-10 times, leaving the main message on the last animated frame.
Conversely, some visitors will stop a web page from loading before the Banner Animation has loaded, leaving only the first frame. Thus, it might be a good idea to have your message come across
in your first frame if you know that the web page you are advertising on has a long download time.
Feature a call to action:
Placing a "Click here" or "Submit" graphic image on your Banner can significantly improve your Click Rate.
Use bright colors:
Blue, yellow, and green Banner have a higher Click Rate than black-and-white Banners. Use the color red sparingly.
Use the word "Free" in your banner:
Depending on what's offered, the word "FREE" can increase Click Rates. For example, offering a FREE software demo gets a good response. Offering FREE money arouses suspicion since people will want to know what the catch is.
Give a benefit for clicking on your Banner:
For example, "Do you want more traffic?" or, "Need help with taxes?" The answer to the question will be on your web site.
Keep the message short:
Simple Banners have higher Click Rates than unfocused, wordy Banner.
Link the banner to a specific page:
When people click on the Banner, they want to go directly to the web page that has the information they want. Your visitors do not want to go to your home page and have to hunt for the information.
Refresh or change your Banners frequently:
Studies have shown that Click Rates drop significantly after 2 weeks. The Click Rate usually increases when a new Banner appears.
To find the most effective Banner Design for your business, you must go through a period of testing. Testing means that you run a Banner over a period of time and measure the results (i.e. Click
Rates and resulting sales). Then you change one thing about the Banner Design, such as a color or a font change, and run that Banner over a period of time and measure the results. The Banner
Designs that result in the most sales should be the types of Banners you use for your Banner campaigns.
Banner Design